Scion Corp. Releases New Ad Campaign Featuring Three Rosie’s Cars


8/14/08, Rosie’s First Brush with Fame Comes from Scion’s ‘United by Individuality’ Ad Campaign
On May 16th, literally hundreds of Scions converged in Nevada for Scion United, a party, concert, and film-and-photo shoot for Scion Corporation’s new ‘United by Individuality’ ad campaign. The campaign debuted August 4th with a cinema spot, and will also include TV ads, billboards, and print ads (Vice, Tokion, and Revolver magazines) all featuring owners’ altered cars.
AlphaSQUAD member Evan Theune’s flat green 2008 Scion xB, customized and painted by Rosie’s, is featured on the Scion United poster (far left near the front). Also from AlphaSQUAD, Tim Baxter’s yellow xB and Mario Navarrette’s white xB, both with bumpers and skirts painted by Rosie’s, can be seen in the print ad. Congratulations to Evan, Tim, Mario, and all of the AlphaSQUAD Scion United participants!
The ad, poster, and TV spot, as well as numerous candids from the shoot can be seen and downloaded from Scion here:


2/17/08 AlphaSQUAD Names Rosie's an Official 'Go-To Guy', Leads to Sponsorship Agreement

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